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Article: Official Launch of PINUA – Welcome to the AMETSA Universe

Lancement officiel de PINUA – Bienvenue dans l’univers AMETSA
AMETSA

Official Launch of PINUA – Welcome to the AMETSA Universe

Saturday, April 19, 2025 at 6 p.m. marks a moment we have eagerly awaited for two years: the official launch of PINUA, our brand of reversible swimwear 100% made in Europe.

PINUA is the story of a dream come true, brought to life by two friends, Loanie and Antoinette, with the desire to rethink beachwear around three fundamental pillars: elegance, commitment, and freedom.

AMETSA, our first collection

For this first step in our adventure, we present AMETSA, which means "dream" in Basque. A collection designed as an invitation to inner journey and the present moment.

Inspired by the French Atlantic coast, AMETSA draws from the elements that surround us: pine forests, the soft light of the sand, the deep blue of the ocean. Each swimsuit is 100% reversible, designed to adapt to your desires, moods, and destinations.

AMETSA features cuts designed to flatter all body types, high-end materials, refined details... And above all, a promise: to offer you durable, comfortable, and committed pieces. Discover our reversible tops, bottoms, and one-pieces now.

A brand, a vision

At PINUA, every manufacturing choice has been carefully considered.

  • Our fabrics come from Italy (OEKO-TEX certified)

  • Our swimsuits are carefully crafted in Portugal

  • Our accessories are produced in Spain, in the Barcelona region

This short and transparent supply chain reflects our commitment to supporting responsible fashion, respectful of both the women who wear our creations and the people who make them.

Welcome to the #UhainaFamily

PINUA is more than just a brand. It's a community that shares values of authenticity, gentleness, and consciousness.

Today, we are proud to invite you to discover the universe we have built with passion. We can't wait to see our swimsuits live with you, by the water, in the light of summer, or through the waves of your daily life.

Thank you for being part of this adventure.

Welcome to PINUA.
Welcome to AMETSA.

🌐 Website: pinua.fr
📲 Instagram & TikTok: @pinua.swim
📖 Facebook & LinkedIn: Pinua | Reversible Swimwear